Creating Lookbook Descriptions

Creating valuable and meaningful descriptions can be the perfect way to connect with your Clients on a more personal level. Review the doc below for some helpful tips!

4 Steps for creating  professional and accurate descriptions efficiently:

  1. Preview lookbook before writing descriptions

  2. Set aside 2 minutes per description for composition

  3. Description should be 3-5 sentences

  4. Check for spelling and grammar


Read description out loud

Download the Grammarly App

Ways to Add Personalization:

  • Reference something from your Bottle conversation

  • Reference something from her Quiz

    • Preferred styles

    • Her location (city)

    • Her profession

    • The weather

    • Celeb/Blogger Inspiration

    • How she spends her free time

How to Add Professional Styling Advice:

  • Include the Why

    • Why did you include it for her? Where did you pull inspiration from?

  • Include the How

    • How can she wear this piece? What items can she combine to create a head to toe outfit from this Look?

  • Include the Where

    • Where do you see her wearing this Look? Check her quiz/texts for information on how she spends her time or what kinds of events she has coming up


Look 1: Casual Weekend

Description: Client requested casual outing outfits for weekend (brunch and shopping with friends, hanging out with family). Cool weather climate.

Wintertime in Chicago is freezing but you’ll be warm and cozy in these items for your casual weekends. Start your Saturday off on the right foot by effortlessly stepping into these white jeans and one of these go-to sweaters. Throw on your favorite thick socks and slip your feet into these heeled booties for a chic finish before you head to brunch with your girlfriends. The sun can be extra blinding as it bounces off all of the snow, so protect your eyes with these sunnies that also add a relaxed element to your winter ensemble.

Look 2: Office Style

Description: Client is a little curvy and conservative. Requested outfits for work that are fun/chic/professional. Speak to positive body image.


Feel polished in the office with these go-to black pants from Karl Lagerfeld Paris. The stretchy fabric will keep you comfortable through your business meetings and you can create an hourglass silhouette when you style the blouse with a front-tuck. Pair this with the Club Monaco belt you bought from your last Lookbook and then layer with this beautiful trench coat and matching shoes.

Look 3: New York State of Mind

Description: This is for an upcoming trip to NYC. Speak to function and ways to style. You mentioned that you have a trip to NYC right around the corner which inspired these styles that are versatile for day to night. The jeans and wrap top will appeal to your go-to classic style and then you can add the knee-high boots to bring out your inner fashionista while you attend a Broadway show. Add a little sparkle with the drop earrings and a bold red lipstick to complete the look and you’ll be ready for wherever the city will take you.

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